Thursday, 6 April 2017 | MYT 5:10 PM
Brahim’s to increase non-airline revenue contribution
KUALA LUMPUR: Brahim’s Holdings Bhd aims to increase its non-airline business revenue contribution to between 30% and 40% in the next two years to reduce dependency on its airline catering business.
Brahim’s executive chairman, Datuk Seri Ibrahim Ahmad, said the group’s airline business currently contributes about 85% to revenue.
“We will carry on developing our airline businesss to increase our in- flight catering business but we also want to increase our non-airline sector, among them Tamadam warehouse, 15 airport restaurants under Dewina Host Sdn Bhd and other non-airline kitchen.
“We have a lot of capacities there and could send our products anywhere,” he told a media briefing on the group’s halal venture in Kuala Lumour on Thursday.
Meanwhile, the world’s largest halal in-flight catering company, Brahim’s SATS Food Services Sdn Bhd’s CEO Ainul Hasnizam Abu Hasan said the company was eyeing to achieve between RM30mil and RM40mil revenue from the non-airline kitchen segment in the next two years.
He said the company had recently concluded catering contracts including with Universiti Kebangsaan Malaysia, Keretapi Tanah Melayu Bhd, 7-Eleven and Emirates lounge.
Ibrahim added that the private-held company, Dewina Holdings Sdn Bhd, also operated the biggest catering company in a joint-venture with the Armed Forces Cooperative.
As such, the group is now focusing on strategising group synergies by combining the strength of its public and private companies to elevate the business growth of both business to greater heights, said Ibrahim.
On its participation in the Malaysia International Halal Showcase 2017 (MIHAS 2017), Ibrahim said this was the first time the Brahim’s group of companies had joined forces to showcase a comprehensive end-to-end solutions on halal business, highlighting its business excellence and competencies from manufacturing, marketing, consulting to catering.
The representative companies include Dewina Food Industry Sdn Bhd (manufacturing arm); Dewina Trading Sdn Bhd (marketing and sales); Dewina Consult Sdn Bhd (specialising in halal industry projects, consultation, certification and training); and Brahim’s SATS.
He said this joint representation with integrated expertise was required in order to be a successful halal business solutions provider, plus the group understood the importance of comprehensive halal business solutions for the local and global market.
The group aimed to be the number one halal innovation company in the food and manufacturing industry by 2020 by propagating halal business revolution and solutions, he added.- BERNAMA