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Thursday, 7 December 2017 | MYT 12:00 AM

Businesses rewarded for excellence

MORE than 300 business executives, industrialists, government dignitaries and personalities convened for the inaugural Asean IN Award Gala Dinner.

Held at Berjaya Hotel, the event saw guests and award winners dressed to the nines in stylish evening gowns and suits.

Organised by the Malaysia Global Chamber of Commerce (MGCC), the Awards not only acknowledged up-and-coming Malaysian businesses, but also provided a platform for them to expand to South-East Asia.

A total of 31 winners received awards in three categories: Top IN Personality Award, Top IN Entrepreneur Award and Top IN Corporate Award.

They were judged based on a set of criteria – being “innovative”, “intellectual” and “infinity” – which is the basis of the brand name “IN”.

One of the winners of the Top IN Corporate Award was Emage Academy, whose founder and managing director Evelyn Ch’ng said the award was a recognition of her company’s 12-year experience.

The academy helps people build their image by offering soft skill services such as corporate grooming, business etiquette, customer service, presentation, sales and motivation training.

“The award motivates us to strive further as we expand our services,” said Ch’ng who is also the co-organiser of the Awards.

On the importance of branding, she said one is able to recruit more customers, partners and investors with the right image and branding.

“Everything is about personal branding. It brings out your credibility.

“People will want to buy your product or be your partner not only because of your company, but the trust and belief they have in you,” Ch’ng explained.

Also clinching an award in the Corporate category was Simplicity Asia, an affiliate of Gravity Research and Development.

The company uses a personalisation engine which applies advanced big data infrastructure and highly intelligent machine learning to personalise content for each individual.

Using a world-class algorithm patented in the United States, its service is ideal for digital or physical retailers, supermarket chains, banks and telecommunication companies.

Gravity Research and Development country manager James Ho felt honoured at receiving the award.

“They are not only giving us the opportunity for personal branding, but also helping us in other activities such as business-matching meetings with countries like China and Indonesia,” he said.

Guests were treated to a delicious dinner, stunning performances and a lucky draw.

MGCC is a non-governmental organisation which bridges the gap between ministry agencies and local businesses, especially small and medium-sized enterprises (SMEs).

SMEs can apply for government grants or soft loans from agencies that will assist in the growth of their businesses and economic opportunities.

MGCC also provides networking opportunities between businesses and other countries, especially in the Asean region, so SMEs are able to expand their products and services.

“The Asean IN Award is our inaugural event, and we are proud to showcase local businesses across industries amid challenging economic times.

“We hope these awards will become important markers in the regional business community calendar in years to come,” said MGCC president Datuk Seri Dr Alex Ong.

He added that more categories would be added next year to give other contenders a chance at winning the awards.