Friday, 21 April 2017 | MYT 6:56 PM
C & C Bintang eyes 70% sales contribution from Mercedes CKD units
KUALA LUMPUR: Cycle & Carriage Bintang Bhd (C & C), the largest dealer of Mercedes-Benz vehicles in Malaysia, expects the locally-assembled completely knocked down (CKD) models to contribute up to 70% to the company’s sales this year.
Mercedes-Benz Malaysia Sdn Bhd itself had reportedly said that the CKD models could contribute two-thirds to its total sales this year.
Jardine Cycle & Carriage Ltd regional managing director Haslam Preeston said key models such as the S-class and E-class were locally assembled.
“So we are looking at the contribution from CKD and the imported completely built-up (CBU) units to stand at a ratio of 70:30,” he told reporters after chairing C & C’s AGM on Friday.
C & C is a member of Singapore-listed Jardine Cycle & Carriage. It sold about 11,800 units of passenger cars in Malaysia last year, up 9% from 2015.
Asked on the sales outlook this year, Preeston said the company hoped to maintain the same growth performance as last year.
“The sales would mainly be driven by the domestic economy as there are mixed signals in the market here,” he said.
However, he noted that the Malaysian market remained very competitive this year as there were many other dealers.
“Last year, C & C’s total industry volume was down by 13% as the market was very tough back then,” he added. - Bernama