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Wednesday, 13 September 2017 | MYT 1:34 PM

Do the new iPhones have the X factor?

This year is the 10th anniversary of the iPhone and as expected, three models were announced at the Apple Special Event.

Leading the way is the anniversary model, the iPhone X, along with the standard iPhone 8 and iPhone 8 Plus, while the Apple Watch and Apple TV have both been upgraded.

iPhone X

True to leaks prior to launch, the 10th anniversary model features an OLED display that covers the entire front – there is no longer the traditional Home button.

The 5.8in display is dubbed “Super Retina Display” and has a resolution of 1,125 x 2,360 pixels, which Apple claims is the highest density ever on an iPhone.

It features True Tone technology which dynamically adjusts the white balance of the display to match the surrounding light for a more natural viewing experience.

As there is no Home button, users will no longer be able to use the Touch ID fingerprint authentication to unlock the phone and authorise purchases.

Instead, Apple has opted for Face ID which uses advanced depth-sensing technologies to unlock the phone with your face – Apple claims it cannot be tricked by, say, a user’s photo.

Powering the iPhone X will be Apple’s A11 Bionic processor, which it claims to be one of the most powerful and smartest chips.

The six-core processor has two performance cores that are 25% faster and four efficiency cores that are 70% faster than the previous A10 Fusion chip.

It also has an improved three-core graphics processor that delivers faster performance and can handle machine learning, AR apps and immersive 3D games.

The dual rear cameras are now placed vertically instead of the horizontally and both the 12-megapixel sensors feature optical image stabilisation.

The cameras can now capture 4K videos at up to 60fps (frames per second) and 1080p slow motion capture up to 240fps.

Other improvements include a new colour filter, deeper pixels and improved image signal processor for advanced pixel processing, wider colour capture, faster autofocus in low light and better HDR photos.

Unlike the previous models, the back is now glass and the iPhone X supports the Qi wireless charging standard.

There are only two storage options – 64GB model which will retail for US$999 (RM4,200) and 256GB model at US$1,149 (RM4,800). They will go on sale in the United States starting Nov 3.

iPhone 8 and 8 Plus

The iPhone 8 and 8 Plus feature 4.7in and 5.5in screens, respectively, just like the previous models. Unlike the iPhone X, they feature Apple’s Retina HD displays instead of OLED.

They pretty much have the same features as the iPhone X but have a normal Home button (so they don’t support Face ID).

The iPhone 8 is priced at US$699 (RM2,950) for the 64GB model and US$849 (RM3,600) for the 256GB version.

The 64GB iPhone 8 Plus costs US$799 (RM3,360) and the 256GB costs US$949 (RM3,990). They are expected to go on sale on Sept 22 in the United States.

There is no word on when the iPhones will be reaching our shores.

We heard that U Mobile will be introducing new iPhone plans soon, so check out for updates.