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Thursday, 22 February 2018 | MYT 12:00 AM

First gaming concept store in Johor Baru

JOHOR BARU: Sports Toto Malaysia Sdn Bhd has launched its first concept store here.

Sports Toto Malaysia Sdn Bhd executive director Nerine Tan said since the privatisation of Sports Toto in 1985, the company has expanded to 680 branches nationwide.

“We are always challenged by the volatile economic environment as well as illegal operators.

“We need to overcome these obstacles through innovative and creative ways within the laws of our country,” she said.

To meet the demands of the customers, Sports Toto is innovating its games and playing methods to make it more interesting and fun.

“The most important thing is that the concept store is strategically located and easy for the customers to visit.

“With its spacious and modern design, we want to offer a comfortable environment for them to relax and take their time when placing bets.”

The store has a dedicated claim counter which provides more privacy to customers who come to claim their winnings.

“We are confident the new store will appeal to not only regular but new customers, too, and it will be made available in other parts of Malaysia soon,” Tan added.

The store will also serve as a hub to organise corporate social responsibility programmes as part of the company’s efforts in giving back to society.

For details, call the Sports Toto sales office in Johor Baru at 07-224 4753.