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Thursday, 12 July 2018 | MYT 12:00 AM

Giving beauty and wellness groups a collective voice

SEVERAL major beauty associations in Malaysia created history when they formed the country’s first beauty and wellness coalition.

The representatives of these associations gathered at the Cosmobeaute Asia 2018 trade exhibition to sign a memorandum of understanding (MoU) to unite the beauty and wellness alliance on one platform.

The Beauty and Wellness Coalition strives to be a voice for industry players.

In his keynote address, ECMI ITE Asia Sdn Bhd managing director CP Saw, the founder and organiser of Cosmobeaute Asia 2018 in Malaysia, said they had received support from the associations to form the coalition.

“This is just the beginning.

“I hope this coalition will help the beauty and wellness industry in Malaysia,” said Saw.

The representatives at the MoU were Malaysian Make Up and Hairdressing Artistry Association advisor Geraldine Loy, International Nails Competition Association director Erin Eng, Malaysian Association of Wellness and Spa president Dr Baskaran Kosthi, Association of International Certified Aestheticians president Prof. Dr Ng Wee Kiong, Persatuan Anggun Menawan Malaysia president Alvin Loh, Malaysian Esthetic Association president Julie Lew Yoke Peng, Association of Malaysian Spas vice-president Hana Halim and Joanne Lau, who acted on behalf of Asia Hair Association co-founder of Datin Winnie Loo.

Saw said a coalition chairman would be selected soon.

“We want to have a voice to collectively address the challenges and issues faced by everyone in the beauty and wellness industry.

“The turnover for the beauty and wellness industry is estimated at RM5bil a year.

“It is increasing between 10% to 15% every year,” he said.

He added that almost two million people were involved in the beauty and wellness industry.

“We want to find out how to sell our concept to the government to let this industry grow further.”

Loh said that the reputation and image of the beauty industry had to be protected.

“We want people to change their mindset and respect this profession.

“Only then parents will have confidence to send their children for beauty courses,” said Loh.

Loy hoped the coalition would help monitor the standard of beauticians and makeup artistes.

Ng wanted the coalition to assist in various aspects relevant to the beauty industry, including laws.

Dr Baskaran said they wanted to upgrade the skills of the locals and create opportunities for them to hold top posts in the industry.

“We need 6,000 therapists to be skillful agents and hold managerial, supervisory and directorial posts,” he said.

He added that they had to bring in workers from Indonesian, Thailand and Singapore to lead and manage the spas in the country.

Hana said they looked forward to the coalition to address issues of supply chain in the industry, in terms of workers needed for managing the spas.

Meanwhile, 300 local and foreign beauty products manufacturers and brand distributors are taking part in the Cosmobeaute Asia 2018 for four days at Putra World Trade Centre, Kuala Lumpur.

The exhibition ends today.