SOCIAL media enthusiasts and entrepreneurs were given an insightful experience into the world of influencers during the Innovative Youth 4.0 event.
Organised by the Chinese Chamber of Commerce and Industry of Kuala Lumpur and Selangor (KLSCCCI), the event saw key persons from the digital world sharing thoughts, ideas and tips with guests.
Held for the fourth time, the event features a new topic each year that is relevant to youths in this day and time.
KLSCCCI youth chairman Datuk Ng Yih P’ng said the annual talks were necessary to introduce young people to the world of business and educate them on the latest trends and business mechanics.
This year, the topic “Social Influencer To Stay or A Fad?” was chosen for its relevance.
“Last year our topic was on video marketing, but it has evolved to incorporate social influencer marketing. Hence our decision to expand the topic,” he added.
Speakers, he added, were chosen based on their track records and experiences to ensure guests could benefit from their speeches.
In addition, Ng said the event was a great opportunity for the organisation to recruit new members and provide a platform for budding entrepreneurs to learn from other members.
“KLSCCCI has always been a place to come and learn. We have placed a lot of worth on training and educational programmes for our events that are open to everyone,” Ng added.
KLSCCCI president Tan Sri Ter Leong Yap said according to Influencer Marketing Hub, there was a 325% increase in searches for “influencer marketing” over the past 12 months on Google alone.
“With the rise of social media over the past few years, influencer marketing has become part of the social media and content marketing mix to connect directly with consumers.
“Although this is still new to the Malaysian market, it is definitely growing. As people spend more and more time online, social media has become an important channel to reach audiences, especially younger demographics,” he said.
Some 300 people comprising students and young entrepreneurs attended the half-day event that had three segments including an opening speech by WebTvAsia operations senior vice-president Goay Chia Chia.
She gave an interesting introduction to the world of social influencer marketing and outlined the differences between a social influencer and social influencer marketing.
Goay also dished out tips and provided examples on interesting ways influencers around the world have made it to the top.
She then introduced the “Six Buzz of Marketing” and said it was a plus point that many influencers had used for their videos.
The six points were taboo, the unusual, the outrageous, the hilarious, the remarkable and secrets.
Apart from Goay, there were panellists including Click by Peoplegraphy chief executive officer and Peoplegraphy founder Preston Les as well as siblings Jeii Pong and Gaston Pong of PongPong for the first panel discussion moderated by Digilink Asia strategy and partnership director Vilsonm Wong.
These speakers shared their experiences as content moderators and social influencers in a discussion titled Social Influencing and How It Is Making A Difference.
The second session moderated by TS Lim Projects project manager Dexter Yin was titled “Social Influencing and Its Impact on Businesses”.
It featured Colony co-founder Timothy Tiah, SushiVid founder and chief executive officer Foong Yuh Wen and CloudBreakr director Dexter Yin on the panel.
The talk is part of a larger campaign that will see some 200 students from private and public universities participating in a competition organised by KLSCCCI youth division.
Students have been placed in groups of five and will be given one product by either one of these sponsors – My Diamond Sdn Bhd, The Travel Store, Original Cake, 7-Eleven Malaysia or Posim Petroleum Marketing Sdn Bhd (Hi-Rev).
“Students will need to use social influencer marketing skills to generate sales for the assigned product,” said Ng.
The winning team will take home RM5,000.